Billie Eilish x Telekom introduces a campaign that's centered on highlighting positive phone usage in Gen Z, a so-called "screen-obsessed" generation. As digital natives, Gen Z was born into a world of technological advances and innovations and often, youth are criticized for spending too much time on their devices and socializing differently than the generations that came before them. As Billie Eilish says, "Maybe next time they see us staring at a screen and they ask us what we’re doing on it, why don’t we show them what we’re doing with it."
With the aid of Billie Eilish, Deutsche Telekom is on a mission to share the kind of good that can be done in the world, all from a phone. On the theme of #WhatWeDoNext, Deutsche Telekom will be sharing content via its music marketing channel Telekom Electronic Beats.
Image Credit: Deutsche Telekom