As September approaches, Sun-Maid launches a campaign to entice consumers with its healthy back-to-school snacks range. The marketing initiative is focused on showcasing the company's aesthetic overhaul. The rebranding initiative was completed last year and it marked the first such project in over a decade for the company. The look was made to be more bold and modern in order to appeal to consumers from the Millennial and Gen Z demographics.
The campaign for back-to-school snacks connects with youth through the tagline 'Childhood is always in session.' The initiative also includes a partnership with Shelley Johannes, author of the 'Beatrice Zinker—Upside Down Thinker' series. The illustrations found in the book are playfully incorporated into the campaign.
In addition, Sun-Maid recently launched the Sun-Maid Bites which are delicious granola-based bites made with quality ingredients including nuts, oats, and whole fruit. Available in four flavors— S’mores, Birthday Cake, PB&J, and Banana Split—the recipe includes less than 5 grams of added sugar and no artificial flavors or colors.
Image Credit: Sun-Maid