Sun-Maid and MrBeast Give $200,000 to Underfunded Schools
Grace Mahas — August 16, 2022 — Marketing
References: prnewswire & youtube
Just in time for back-to-school season, Sun-Maid, the iconic raisin brand, and YouTube star MrBeast have joined forces for an endearing back-to-school giveaway totaling around $200,000. The pair donated busloads of snacks and school supplies to underfunded schools. Some noteworthy donations include a brand-new STEM Lab, a $10,000 cash gift to a beloved lunch lady, and a brand-new car to a teacher who has faced unlucky times.
"Sun-Maid thrives on fostering the imaginative spirit in kids, which starts by getting them the snacks and supplies they need to kick off the school year right. For us, we couldn't think of a better match than Beast Philanthropy and MrBeast – who are among the most innovative and charitable groups on YouTube," said Harry Overly, President & CEO of Sun-Maid Growers of California.
The partnership between Sun-Maid and Beast Philanthropy highlights 'kids helping kids,' a mantra brought to life through Sun-Maid's Board of Imagination.
"Sun-Maid thrives on fostering the imaginative spirit in kids, which starts by getting them the snacks and supplies they need to kick off the school year right. For us, we couldn't think of a better match than Beast Philanthropy and MrBeast – who are among the most innovative and charitable groups on YouTube," said Harry Overly, President & CEO of Sun-Maid Growers of California.
The partnership between Sun-Maid and Beast Philanthropy highlights 'kids helping kids,' a mantra brought to life through Sun-Maid's Board of Imagination.
Trend Themes
1. Back-to-school Philanthropy - Sun-Maid and MrBeast collaboration with underfunded schools sets a trend for corporate philanthropy during the back-to-school season.
2. Brand and Influencer Partnership - Collaboration between Sun-Maid and MrBeast sets a trend for brand and influencer giving.
3. Kids Helping Kids - Sun-Maid's Board of Imagination exemplifies the trend of companies engaging children to support other children in need.
Industry Implications
1. Food and Beverage - Sun-Maid's collaboration with underfunded schools opens up disruptive innovation opportunities for food and beverage companies to take part in philanthropic activities that support educational communities.
2. Education - The partnership between Sun-Maid and MrBeast highlights opportunities for for-profit organizations engaged in education to adopt philanthropic activities during specific periods such as the back-to-school season.
3. Influencer Marketing - Brand and influencer partnerships like Sun-Maid and MrBeast's open possibilities to combine marketing and philanthropy initiatives.
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