Sunkist Growers is gearing up for back-to-school season with the debut of new Sunkist merch.
Though it may seem early, back to school is just around the corner and Sunkist wants to ensure kids are prepared with everything they need. To help kits stock up on the essentials, Sunkist is running a Sunkist Back-to-School Sweepstakes, which gives participants an opportunity to win Sunkist merch and other back-to-school prizes. As Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers, explains, "This giveaway is a way to give back to our loyal customers and help them better prepare for a successful school year with new ways to instill healthy habits into their kids' lunchboxes.”
To enter the Sunkist Back-to-School Sweepstakes all parents have to do is scan the QR codes found on the brand's new in-store merchandising Valencia bin wraps.
Image Credit: Sunkist Growers
Key Themes Behind This Trend
- Back-to-school Campaigns
- The rise in back-to-school-focused sweepstakes highlights the growing trend of engaging parents and students with promotional events.
- Health-conscious Social-marketing
- The emphasis on healthy lunch habits within sweepstakes indicates a trend towards integrating health-focused messages into promotional campaigns.
- QR Code Integration
- Utilizing QR codes for sweepstakes entries exemplifies the trend of using digital tools to streamline customer engagement.
Where This Applies
- Consumer Packaged Goods
- The integration of promotional sweepstakes into product offerings can redefine customer interaction in the consumer packaged goods industry.
- Health and Wellness
- Emphasizing healthy habits in sweepstakes campaigns reflects disruptive innovation in the health and wellness industry aimed at younger demographics.
- Retail Technology
- The application of QR codes for interactive promotions introduces new technological advancements in the retail sector to increase consumer participation.
