The Good Rewards Anniversary Sweepstakes is Launching Now
Michael Hemsworth — July 19, 2023 — Marketing
References: generalmills & drugstorenews
The Good Rewards Anniversary Sweepstakes has been announced by Fetch and General Mills as a new promotion that will help to get consumers ready to head back to the classroom in the fall. The sweepstakes will provide three winners with a 13-inch MacBook Air along with a range of General Mills products from brands like Cheerios, Totino's Yoplait and Pillsbury. The sweepstakes can be entered through August 1, 2023 by simply joining the Good Rewards loyalty program for free on the Fetch app or through mail with existing members being automatically entered for their chance to win.
Senior Manager, Loyalty and Rewards at General Mills KC Glaser spoke on the Good Rewards Anniversary Sweepstakes saying, "Because of this loyalty program, consumers are more aware of the breadth of General Mills' portfolio and can differentially engage with our beloved brands. We are looking forward to applying what we've learned to make year two even better."
Senior Manager, Loyalty and Rewards at General Mills KC Glaser spoke on the Good Rewards Anniversary Sweepstakes saying, "Because of this loyalty program, consumers are more aware of the breadth of General Mills' portfolio and can differentially engage with our beloved brands. We are looking forward to applying what we've learned to make year two even better."
Trend Themes
1. Back-to-school Promotions - Disruptive innovation opportunity: Create innovative promotions and sweepstakes that attract consumers during the back-to-school season.
2. Loyalty Programs - Disruptive innovation opportunity: Develop unique loyalty programs that enhance consumer engagement and increase brand awareness.
3. Brand Portfolio Awareness - Disruptive innovation opportunity: Implement strategies to increase consumer awareness of a company's portfolio of brands, leading to differential engagement.
Industry Implications
1. Consumer Goods - Disruptive innovation opportunity: Integrate digital loyalty programs into consumer goods marketing to enhance brand loyalty and engage with customers.
2. Technology - Disruptive innovation opportunity: Develop loyalty program apps and platforms that provide a seamless user experience and make it easy for customers to participate.
3. Education - Disruptive innovation opportunity: Collaborate with educational institutions to create back-to-school promotions that align with academic needs and requirements.
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