The Big Reward by Fetch Created Second-Screen Engagement for Fans
Laura McQuarrie — April 15, 2025 — Marketing
References: prnewswire
In 2025, Fetch debuted its first Big Game advertisement called The Big Reward and followed it with a $1.2 million sweepstakes that rewarded 120 lucky winners with $10,000—the biggest livestream giveaway associated with an official Big Game advertisement to date. This specific amount given away after the fourth quarter two-minute warning was chosen to represent every second of the remaining two minutes of regulation game time. Fans participated by downloading the Fetch app, looking out for the app, and staying tuned for their chance to win.
For the experience, Fetch teamed up with marketing and technology services company Monks to execute the in-app livestream. Monks Co-Founder Wesley ter Haar said, "Our software-defined production capabilities are pushing the boundaries for second-screen engagement."
For the experience, Fetch teamed up with marketing and technology services company Monks to execute the in-app livestream. Monks Co-Founder Wesley ter Haar said, "Our software-defined production capabilities are pushing the boundaries for second-screen engagement."
Trend Themes
1. Second-screen Engagement - Second-screen engagement is revolutionizing how audiences interact with live events by providing real-time participation opportunities through mobile applications.
2. Real-time Sweepstakes - Real-time sweepstakes integrated into live broadcasts are opening new avenues for immersive audience involvement by incentivizing viewer attention and app downloads.
3. Influencer-led Sports Promotions - Influencer-led promotions of sports events are tapping into personal networks to enhance reach and credibility for brand communications during major broadcasts.
Industry Implications
1. Digital Marketing - Digital marketing strategies are increasingly incorporating live interaction and prize incentives to captivate audience interest and enhance brand loyalty.
2. Sports Media - The sports media industry is witnessing a shift with technology-driven viewer engagement tactics, transforming how fans experience live games with interactive content.
3. Mobile Application Development - Mobile application development is becoming crucial for delivering seamless, interactive, and engaging second-screen experiences during large-scale live events.
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