These 'Zuru' Collectibles Bring Brand Nostalgia to the Playroom
Rahul Kalvapalle — August 8, 2020 — Life-Stages
Surprise reveals, miniature collectibles and shopping brand nostalgia and celebration are all the rage nowadays among people of all ages, which is why Hong Kong-based toy innovator Zuru has emerged with its latest and greatest set of shopping brand toys in the form of the 5 Surprise Mini Brands Series 1.
This ingenious assortment of toys includes well over 70 brand name miniatures to collect, from Mentos and Lipton to Vaseline and Breyers. While branded toys have been employed as a gimmick in the past by other companies, Zuru has left no stone unturned in its pursuit of authenticity with the 5 Surprise Mini Brand series. From lists of ingredients to the distinct shapes of packaging and typeface on labels and barcodes, these miniature shopping brand toys have been designed to painstaking detail, which only increases the nostalgia and thrill of collecting them.
What's more, the 5 Surprise Mini Brands Series 1 also allows collectors to display their wards by building a miniature shopping depot complete with a shopping cart, cashier station and freezer section. Priced at only $24.99, the 5 Surprise Mini Mart is a fantastic addition to toy and collectible altars, without breaking your wallet.
Ultimately, the 5 Surprise Mini Brands Series 1 is also a true exemplar of the disruption and innovation for which Zuru is famed, in that it will be coveted by people of all age groups, from kids who like indulging in imaginative and mystery play to adults with a penchant for collecting. The vast array of brand toys in the series makes it particularly well-suited to collecting as well as swapping with other kids and grown-ups.
What's great about this series is that it combines the satisfying ritual of unwrapping, peeling and revealing mystery toys with the nostalgia of some of the most globally renowned and loved shopping brands. What's more, while this collectible series is an alluring toy in itself, the branded miniatures also allow for the expansion of play repertoires as they can be used as props in play involving dolls, action figures and any other type of toy imaginable. This toy is also progressive in its appeal, in that it makes just as good a gift to a boy or girl, man or woman, and encourages one and all to express their love for mystery reveals and collectibles through instantly recognizable shopping brands. Moving forward, the Series 1 collection also looks to build anticipation and buzz around its successor, the Series 2 collection that is expected to drop in the fall.
This ingenious assortment of toys includes well over 70 brand name miniatures to collect, from Mentos and Lipton to Vaseline and Breyers. While branded toys have been employed as a gimmick in the past by other companies, Zuru has left no stone unturned in its pursuit of authenticity with the 5 Surprise Mini Brand series. From lists of ingredients to the distinct shapes of packaging and typeface on labels and barcodes, these miniature shopping brand toys have been designed to painstaking detail, which only increases the nostalgia and thrill of collecting them.
What's more, the 5 Surprise Mini Brands Series 1 also allows collectors to display their wards by building a miniature shopping depot complete with a shopping cart, cashier station and freezer section. Priced at only $24.99, the 5 Surprise Mini Mart is a fantastic addition to toy and collectible altars, without breaking your wallet.
Ultimately, the 5 Surprise Mini Brands Series 1 is also a true exemplar of the disruption and innovation for which Zuru is famed, in that it will be coveted by people of all age groups, from kids who like indulging in imaginative and mystery play to adults with a penchant for collecting. The vast array of brand toys in the series makes it particularly well-suited to collecting as well as swapping with other kids and grown-ups.
What's great about this series is that it combines the satisfying ritual of unwrapping, peeling and revealing mystery toys with the nostalgia of some of the most globally renowned and loved shopping brands. What's more, while this collectible series is an alluring toy in itself, the branded miniatures also allow for the expansion of play repertoires as they can be used as props in play involving dolls, action figures and any other type of toy imaginable. This toy is also progressive in its appeal, in that it makes just as good a gift to a boy or girl, man or woman, and encourages one and all to express their love for mystery reveals and collectibles through instantly recognizable shopping brands. Moving forward, the Series 1 collection also looks to build anticipation and buzz around its successor, the Series 2 collection that is expected to drop in the fall.
Trend Themes
1. Miniature Collectibles - The popularity of miniature collectibles and surprise reveals presents opportunities for innovative and unique product lines.
2. Branded Toys - Creating authentic and detailed branded toys offers the possibility for disruption and nostalgia-driven sales.
3. Imaginative Play - Toys that encourage imaginative and mystery play, across all ages and genders, are a trend to watch and expand upon.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of miniature collectibles and surprise reveals, and create branded toys with thoughtful design and detail.
2. Retail Industry - Retailers can partner with toy companies to create exclusive branded collectibles, increasing foot traffic and sales.
3. Marketing Industry - Marketers can leverage the nostalgia and emotional connection of established brands to create unique and engaging promotional events, giveaways, and campaigns.
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