The BIC Kids coloring products have been announced by the brand as a new range of solutions for youngsters that will help to support their artistic endeavors with high-quality writing utensils. The range includes new break-resistant crayons, break-resistant and splinter-free coloring pencils, and ultra-washable markers that have a resistant tip to stand up to intense use. The products are perfect for youngsters who are spending more time these days at home and in need of art supplies that can keep up with their craft.
General Manager of BIC North America Mary Fox spoke on the new BIC Kids coloring products saying, "Now more than ever, parents and teachers are looking for long-lasting, quality products that address a real consumer need at a great value, so we're thrilled to bring our BIC Kids coloring line to the U.S. market. Our team did extensive research on this line to make sure we could deliver the absolute best experience for our consumers — especially the youngest ones. As a mother of two myself, I've spent years wishing for break-resistant crayons, markers that don't dry out and pencils that won't splinter. At BIC we have now made that a reality for all families.”
What's Driving This Trend
- High-quality Writing Utensils
- Disruptive innovation opportunity: Develop durable and long-lasting writing utensils that address the needs of parents and teachers.
- Art Supplies for Home Use
- Disruptive innovation opportunity: Create art supplies specifically designed for youngsters spending more time at home, providing a creative outlet.
- Ultra-washable Markers
- Disruptive innovation opportunity: Design markers with a resistant tip that can withstand intense use, catering to the needs of young artists.
Who This Affects Most
- Stationery and Office Supplies
- Disruptive innovation opportunity: Develop innovative and high-quality stationery products that meet the demands of parents, teachers, and students alike.
- Children's Art and Craft Supplies
- Disruptive innovation opportunity: Create a new range of art supplies specifically tailored to children, focusing on durability, safety, and washability.
- Home Entertainment and Activities
- Disruptive innovation opportunity: Offer a variety of creative and artistic products that enhance the at-home entertainment experience for children.
