Starting or returning to school in the fall is ordinarily a little nerve-wracking for kids and this is especially true this season, as kids and parents are navigating unfamiliar scenarios—and these back-to-school snack kits were created to share extra love during some of those tough moments. The curated kit shares a dozen Rice Krispies Treats with writable wrappers and prompts to offer encouragement for everything from meeting a new teacher to making friends or taking a test.
To create the limited-edition 'Love in Case of' kits, the brand drew from the experiences of real families and the aid of Vanessa Lachey and Lori Gottlieb. As Lachey sees it, the kit has the potential to help kids feel like "New Routine Rockstars" as they settle back into routines and encounter new situations.
Image Credit: Kellogg Company
What's Driving This Trend
- Personalized Writing Prompts
- Brands can capitalize on the popularity of personalized writing prompts to create customizable snack kits for various occasions.
- Empathy-based Marketing
- This trend highlights the need for incorporating empathy-based marketing strategies to build brand loyalty, especially during times of uncertainty or change.
- Curated Snack Kits
- There is an opportunity for brands to create curated snack kits that provide comfort and convenience during challenging times, particularly in the back-to-school season.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can introduce customizable, curated snack kits that cater to various occasions and offer personalized messages to consumers.
- Education
- This trend presents an opportunity for educational institutions to create personalized, empathy-based marketing campaigns that help make students feel more comfortable during times of transition.
- Retail
- Retail brands can incorporate empathy-based marketing strategies to create curated, personalized snack kits that cater to various occasions, providing customers with comfort during times of uncertainty.
