Kellogg's Rice Krispies Scares are Limited-Edition
Michael Hemsworth — October 4, 2023 — Lifestyle
References: kelloggs & grocerytrader
The Kellogg's Rice Krispies Scares are a limited-edition treat arriving in the UK as part of the brand's first-ever Halloween-themed profile to elevate celebrations this fall.
The product comes in two flavor options including Ooey Gooey Marshmallow and Devilishly Chocolatey, which both come in packs of four with the former also coming in a pack of eight. The snacks feature spooky branding that includes a haunted house backdrop alongside an image of monster hands holding the treat to show off its delicious texture.
Assistant Brand Activation Manager Sam Hannah commented on the Kellogg's Rice Krispies Scares saying, "Halloween is one of the biggest events for retailers in the UK. The addition of our limited-edition Rice Krispies Scares over this period is something we’re really excited about and we’re sure that Squares fans will love our new packaging.”
The product comes in two flavor options including Ooey Gooey Marshmallow and Devilishly Chocolatey, which both come in packs of four with the former also coming in a pack of eight. The snacks feature spooky branding that includes a haunted house backdrop alongside an image of monster hands holding the treat to show off its delicious texture.
Assistant Brand Activation Manager Sam Hannah commented on the Kellogg's Rice Krispies Scares saying, "Halloween is one of the biggest events for retailers in the UK. The addition of our limited-edition Rice Krispies Scares over this period is something we’re really excited about and we’re sure that Squares fans will love our new packaging.”
Trend Themes
1. Limited-edition Halloween Treats - The Kellogg's Rice Krispies Scares are a limited-edition treat arriving in the UK as part of the brand's first-ever Halloween-themed profile to elevate celebrations this fall.
2. Spooky Branding - The snacks feature spooky branding that includes a haunted house backdrop alongside an image of monster hands holding the treat to show off its delicious texture.
3. Seasonal Product Offerings - Halloween is one of the biggest events for retailers in the UK; the addition of the limited-edition Rice Krispies Scares over this period is something that Kellogg's is really excited about and they're sure that Squares fans will love the new packaging.
Industry Implications
1. Food and Beverage - Kellogg's Rice Krispies Scares are a limited-edition Halloween-themed treat that offers a new and exciting product for the food and beverage industry.
2. Retail - The addition of limited-edition Rice Krispies Scares over the Halloween period presents an opportunity for retailers to boost sales and attract consumers with unique seasonal products.
3. Packaging - The spooky branding and new packaging design of the Kellogg's Rice Krispies Scares provides an opportunity for the packaging industry to create eye-catching and engaging designs for seasonal products.
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