Specialty Holiday Treat Expansions

Festive Limited-Edition Treats Bring Holiday Cheer to Canada

This holiday season, Canadians can indulge in festive flavors with the arrival of limited-edition 'Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries' and 'Rice Krispies Squares® Holiday Bars with Sprinkles' now available at major Canadian retailers nationwide.

Here to make your celebrations extra sweet are the Pop Tarts® Frosted Marshmallow Hot Cocoa Pastries, which bring the warmth of winter to your taste buds with their rich chocolate pastry exterior and gooey marshmallow-flavored filling. Each box features eight playful winter-themed designs, perfect for cozy mornings or festive snack breaks. Meanwhile, Rice Krispies Squares® Holiday Bars with Sprinkles offers the classic, chewy goodness you love with a holiday twist. Topped with colorful sprinkles, these bars are a delightful way to add joy to your gatherings or gift baskets.

Limited-edition Holiday Flavors
Offering festive specialty flavors during the holiday season increases consumer excitement and drives seasonal sales.
Playful Winter-themed Packaging
Utilizing themed packaging for holiday products can enhance the consumer experience and boost product appeal.
Enhanced Traditional Treats
Adding a festive twist to classic treats can captivate loyal customers while attracting new ones seeking unique holiday offerings.

Industries Being Reshaped

Food & Beverage
The food and beverage industry can capitalize on seasonal demand by introducing limited-edition products that evoke the holiday spirit.
Retail
Retailers can benefit from stocking exclusive holiday treats, enticing shoppers looking for festive food gifts and party snacks.
Packaging
The packaging industry can explore opportunities in designing visually appealing, holiday-themed packaging to enhance product presentation and customer satisfaction.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen X
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 47%
Freshness 35%