PREIT's first venture into the space of e-commerce is a brand new back-to-school shopping program and it is billed to be the "first-of-its-kind curated shopping program from a mall owner/operator."
The initiative involves packs with back-to-school supplies that were curated by a professional stylist and handpicked from PREIT malls. The aim is to help students in grades K to 8 prepare for school. Since this approach is a nod to the omnichannel as it brings together physical and digital retail, the back-to-school shopping program is believed to create "a new stream of sales and customers for stores, as well as drive awareness and brand recognition." This is especially important since many businesses have been struggling to make ends meet during the COVID-19 pandemic.
Image Credit: PREIT