Staples Canada has launched an affordable back-to-school campaign, featuring a blend of nostalgia, technology, and practicality. The initiative emphasizes the theme of '90s throwback pricing, aiming to provide customers with cost-effective options for essential school supplies.
Pop Rally, a Staples exclusive brand, for instance, plays into the theme of the affordable back-to-school campaign by launching collections like 'Retro Love,' 'Classic Academia,' and 'Joyful Expression.' Staples Canada also launches an accompanying series of commercials for its '90s throwback theme, starring Howie Mandel and Pierre-Yves Lord. The videos play into the nostalgia while highlighting various aspects of Back to School shopping.
Additionally, Staples aims to make the lives of parents easier by offering the School Tools program, which enables individuals to shop based on curated lists by teachers or Staples' identified best products for each grade..
Image Credit: Staples Canada
What's Driving This Trend
- Nostalgic Back-to-school Campaigns
- The affordable back-to-school campaign by Staples Canada embraces nostalgia with '90s throwback pricing, offering customers a trip down memory lane while providing cost-effective options for school supplies.
- Exclusive Brand Collaborations
- Staples Canada's partnership with Pop Rally brand for the affordable back-to-school campaign creates collections like 'Retro Love,' 'Classic Academia,' and 'Joyful Expression,' giving customers unique and trendy options in school supplies.
- Curated Shopping Programs
- By offering the School Tools program, Staples aims to simplify parents' lives by providing curated lists by teachers or the best products for each grade, allowing for convenient and efficient back-to-school shopping.
Who This Affects Most
- Retail
- The retail industry has an opportunity to capitalize on nostalgic back-to-school campaigns, leveraging '90s throwback pricing to attract customers and offer cost-effective options for school supplies.
- Fashion
- The fashion industry can collaborate with retailers like Staples Canada to create exclusive brand collections for back-to-school campaigns, infusing nostalgia and trendy designs into school supplies.
- Technology
- The technology industry can explore partnerships with retailers during back-to-school campaigns to offer innovative tech products that complement the '90s throwback theme while fulfilling students' academic needs.
