Staples' recent Pep Rally collection is available just in time for Back to School season and includes essentials and accessories that are both fun and functional.
The Pep Rally collection showcases three themes that encourage self expression while celebrating visually striking prints -- Retro Love, Classic Academia, and Joyful Expression. In addition to 3-ring binders, folders and notebooks, the collection includes everything from hard-shell and textile pencil cases, pencil and pen writing tools, calculators, water bottles and backpacks.
Highlighting a range of nostalgic prints like ombre, marble, and 90s-inspired terrazzo, the Staples Pep Rally collection is now available in store and online. The range was also launched alongside Staples' affordable back-to-school campaign that promotes a return to '90s throwback pricing.
Image Credit: Staples
Key Themes Behind This Trend
- Nostalgic Prints
- The Staples Pep Rally collection features 90s-inspired terrazzo prints, offering a nostalgic appeal for consumers.
- Self Expression
- The collection allows individuals to express themselves through visually striking prints and themes like Retro Love, Classic Academia, and Joyful Expression.
- Affordable Back-to-school
- Staples' back-to-school campaign promotes a return to '90s throwback pricing, making education essentials more accessible for consumers.
Where This Applies
- Stationery
- The Staples Pep Rally collection includes binders, folders, notebooks, and other stationery items with nostalgic prints, appealing to customers in the stationery industry.
- Fashion Accessories
- The collection features pencil cases, backpacks, and water bottles with visually striking prints, attracting consumers in the fashion accessories market.
- Technology
- With calculators and writing tools, the Staples Pep Rally collection offers tech accessories with nostalgic prints, targeting customers in the technology industry.
