Tolerant is known for its single-ingredient protein pastas and it is now introducing 100% organic, plant-based pastas in friendly formats for kids. The wholesome and nutritious legume-based pastas can now be enjoyed in fun shapes to entice kids, who will be able to enjoy better-for-you pasta products without realizing what they're eating is healthy, all-organic, school-safe, free of major allergens, vegan, gluten-free and non-GMO.
The nutritious legume-based pastas for kids are being introduced in varieties like Organic Kids Chickpea Alphaland, Organic Kids Red Lentil Galaxy, and Organic Kids Green Lentil Safari, which are made only from organic lentils or chickpeas.
As Niloo Mirani, Tolerant's director of marketing, describes: "We noticed that many packaged foods targeted at children are junky and lack nutrition. We wanted to change that, so we created a nutritious legume-based pasta that kids would love and parents would feel good about serving."
Image Credit: Tolerant
Why This Trend Is Growing
- Wholesome Kid-friendly Food
- The introduction of organic, plant-based pastas for kids offers an opportunity for companies to create more wholesome and nutritious food options that children will enjoy.
- Disguised Healthy Eating
- The use of fun shapes and appealing packaging for legume-based pastas allows companies to introduce healthier food options to kids without them realizing they are eating something nutritious.
- Allergen-free Food
- The development of legume-based pastas that are free from major allergens presents an opportunity for the food industry to cater to children with specific dietary restrictions or allergies.
Industries Being Reshaped
- Health Food Industry
- The introduction of organic, plant-based pastas for kids creates a potential market for the health food industry to provide nutritious options for children.
- Food Packaging Industry
- The need for fun shapes and appealing packaging for legume-based pastas opens up opportunities for the food packaging industry to design child-friendly packaging that attracts kids.
- Specialty Dietary Market
- The production of allergen-free legume-based pastas allows the specialty dietary market to offer safe and nutritious food options for children with specific dietary needs or allergies.
