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Nutrition-Focused Protein Pastas

Barilla Protein+ Cellentani is Packed with Protein and Fiber

— March 11, 2024 — Lifestyle
Barilla Protein+ Cellentani pasta has been developed by the brand with changing nutritional needs in mind to help consumers enjoy their favorite foods with a few additional nutrition perks. The corkscrew-shaped pasta is crafted with golden wheat, chickpeas, lentils and peas, which result in it containing 16-grams of stein and 10-grams of fiber in every 3.5-ounce serving. This is expected to make it a hit amongst picky eaters who aren't a fan of proteins to help them get the essential nutrient in an alternative manner.

Brand Marketing Director Angie Cotter spoke further on the versatility of the Barilla Protein+ Cellentani pasta saying, "It’s an easy and tasty way to fuel performance throughout the day, and our new Protein+ Cellentani shape is also sure to be a win with kids, picky eaters, or anyone looking for a new, delicious way to add protein to their diets."
Trend Themes
1. Nutrition-enhanced Pastas - Opportunity to cater to health-conscious consumers seeking alternative sources of protein and fiber in their diet through innovative pasta products like Barilla Protein+ Cellentani.
2. Alternative Protein Sources - Potential for disrupting the traditional protein market by offering pasta options incorporating chickpeas, lentils, and peas as key ingredients like Barilla's protein-enriched pasta.
3. Functional Food Innovations - A chance to tap into the growing demand for functional food products by introducing pasta varieties that not only satisfy taste preferences but also provide significant nutritional benefits, exemplified by Barilla Protein+ Cellentani.
Industry Implications
1. Food Manufacturing - Innovative protein-fortified pasta offerings like Barilla Protein+ Cellentani present opportunities for food manufacturers to create products that align with evolving consumer dietary preferences.
2. Health and Wellness - The health and wellness industry can explore partnerships with pasta brands to develop nutritious options like Barilla Protein+ Cellentani to meet the needs of health-conscious consumers looking for convenient sources of protein and fiber.
3. Child Nutrition - Child nutrition sectors can benefit from collaborations with pasta producers to offer protein-rich pasta options such as Barilla Protein+ Cellentani that appeal to kids and picky eaters while delivering essential nutrients.
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