Barilla Chickpea Penne is Made with One Ingredient Only
Michael Hemsworth — May 28, 2022 — Marketing
The Barilla Chickpea Penne pasta is the latest product announced by the brand to offer consumers a way to indulge their craving for pasta in a decidedly better-for-you manner. The pasta is crafted with a single ingredient -- chickpeas -- and is packed with 19-grams of plant-based protein per 3.5-ounce serving. The single-ingredient recipe also gives the product a vegan and gluten-free profile that's also Non-GMO Project Verified.
President of Barilla Americas Jean-Pierre Comte spoke on the new Barilla Chickpea Penne pasta saying, "As a leader in pasta, we understand just how much penne is adored around the globe so we’re excited to give all pasta aficionados the opportunity to enjoy penne in a variety of ways. We look forward to seeing what recipes our fans create using our delicious chickpea penne.”
President of Barilla Americas Jean-Pierre Comte spoke on the new Barilla Chickpea Penne pasta saying, "As a leader in pasta, we understand just how much penne is adored around the globe so we’re excited to give all pasta aficionados the opportunity to enjoy penne in a variety of ways. We look forward to seeing what recipes our fans create using our delicious chickpea penne.”
Trend Themes
1. Better-for-you Pasta - The trend towards health and wellness presents opportunities for businesses to create pasta alternatives that are healthier than traditional varieties.
2. Single-ingredient Foods - Consumers are looking for products with fewer ingredients, which presents opportunities for companies to create simple, natural foods.
3. Plant-based Protein - As more consumers are embracing plant-based diets, businesses can create products that meet this demand, such as pasta made from chickpeas.
Industry Implications
1. Food and Beverage - The food and beverage industry can create more better-for-you pasta options to meet consumer demand for healthier options.
2. Health and Wellness - The health and wellness industry can benefit from the trend towards plant-based protein, and promote the benefits of chickpea pasta to consumers.
3. Sustainable Food - The idea of sustainability can be integrated into the food industry by promoting the use of chickpea, a sustainable crop, in pasta products.
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