The Barilla Chickpea Penne pasta is the latest product announced by the brand to offer consumers a way to indulge their craving for pasta in a decidedly better-for-you manner. The pasta is crafted with a single ingredient -- chickpeas -- and is packed with 19-grams of plant-based protein per 3.5-ounce serving. The single-ingredient recipe also gives the product a vegan and gluten-free profile that's also Non-GMO Project Verified.
President of Barilla Americas Jean-Pierre Comte spoke on the new Barilla Chickpea Penne pasta saying, "As a leader in pasta, we understand just how much penne is adored around the globe so we’re excited to give all pasta aficionados the opportunity to enjoy penne in a variety of ways. We look forward to seeing what recipes our fans create using our delicious chickpea penne.”
What's Driving This Trend
- Better-for-you Pasta
- The trend towards health and wellness presents opportunities for businesses to create pasta alternatives that are healthier than traditional varieties.
- Single-ingredient Foods
- Consumers are looking for products with fewer ingredients, which presents opportunities for companies to create simple, natural foods.
- Plant-based Protein
- As more consumers are embracing plant-based diets, businesses can create products that meet this demand, such as pasta made from chickpeas.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can create more better-for-you pasta options to meet consumer demand for healthier options.
- Health and Wellness
- The health and wellness industry can benefit from the trend towards plant-based protein, and promote the benefits of chickpea pasta to consumers.
- Sustainable Food
- The idea of sustainability can be integrated into the food industry by promoting the use of chickpea, a sustainable crop, in pasta products.
