The Barilla Chickpea Orzo is the latest addition to the brand's plant-based, protein-rich pasta range that's perfect for health-conscious consumers to incorporate into their favorite recipes.
The pasta is made with a single-ingredient recipe -- chickpeas -- and features 19-grams of protein in ever 99-gram serving. The rice-shaped pasta is great for use in both hot and cold recipes like pastas and risottos as well as salads and soups. Shoppers will be able to pick up the new pasta starting in April for $3.49 per pack, which will be available at all major retailers in the US.
President of Barilla Americas Jean-Pierre Comte spoke on the Barilla Chickpea Orzo saying, "Chickpea Orzo is one that can be used outside of traditional pasta recipes, and we’re excited to see what our fans can create. The options are truly endless."
What's Driving This Trend
- Plant-based Proteins
- Opportunity for product innovations that incorporate single-ingredient plant-based protein into a variety of foods and beverages.
- Alternative Grains
- Opportunity for exploring the use of alternative grains for pasta and other starch-based products.
- Ready-to-prepare Foods
- Opportunity for creating more convenient, healthy, and customizable ready-to-prepare meal solutions.
Who This Affects Most
- Food Manufacturing
- Opportunity for food manufacturers to create more products that are high in plant-based protein and made with alternative grains.
- Retail
- Opportunity for retailers to increase their offerings of healthy, convenient, and customizable ready-to-prepare meal solutions.
- Foodservice
- Opportunity for foodservice operators to incorporate alternative grains and plant-based proteins into their menu items.
