Tubular High-Protein Pastas

Barilla Protein+ Rigatoni Cooks to Al Dente in Nine to 11-Minutes

Barilla Protein+ Rigatoni is being added to the pasta range at just the right time to coincide with the lineup's 20th anniversary and is expected to be a great addition to a wide range of recipes. The pasta boasts a large, tubular shape that has a corkscrew texture on the exterior to give it enhanced bite, but also offer a spot for sauce and meat to stick to. The rigatoni cooks to a perfect al dente in nine to 11-minutes to allow for easy customization according to preferences or recipe requirements.

Barilla Protein+ Rigatoni is crafted with grains and legumes, and thus has 17-grams of protein per serving that will work well in a variety of recipes with or without meat.

Image Credit: Allrecipes / Barilla

Protein-enriched Foods
Increasing consumer demand for high-protein diets supports innovation in creating protein-enriched food products like pastas that cater to health-conscious individuals.
Functional Food Ingredients
The use of grains and legumes in products such as Barilla Protein+ Rigatoni highlights a shift towards functional ingredients that provide nutritional benefits beyond basic sustenance.
Texture-enhancing Techniques
Innovative texture-enhancing techniques, like the use of corkscrew textures in pasta, are revolutionizing product appeal by improving the taste experience and sauce adherence.

Industries Being Reshaped

Health and Wellness Foods
The health and wellness food sector is evolving with new offerings that incorporate high-protein ingredients to meet the dietary preferences of fitness enthusiasts and health-conscious consumers.
Plant-based Protein Industry
The plant-based protein industry is benefiting from increased interest in alternatives that offer similar nutritional benefits to traditional animal proteins found in popular food products.
Gourmet Grocery Sector
The gourmet grocery sector is diversifying with premium pasta offerings that appeal to culinary enthusiasts seeking high-quality ingredients that enhance their home cooking experiences.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 40%
Freshness 52%