One of the best comfort foods received a high-protein upgrade with EQUII's latest launch, Mac & Cheese and Rigatoni pasta.
These new products build on the protein food tech startup's success as the world's first to create protein flour using fermentation. Like the brand's flagship Bread products launched last year, these flavorful, protein-packed pastas offer a more health-conscious way to indulge. While EQUII Mac & Cheese boasts 19 grams of protein and six grams of fiber, EQUII Rigatoni provides 28 grams of protein and 10 grams of fiber.
The brand's debut pasta products come with a fresh look that focuses on nutritional value and transparency, and uses vibrant colors and design to express EQUII's joyful spirit.
Key Themes Behind This Trend
- Protein-enhanced Comfort Foods
- The introduction of high-protein pastas like Mac & Cheese and Rigatoni caters to health enthusiasts seeking nutritious alternatives without sacrificing taste.
- Fermented Protein Innovation
- EQUII's pioneering use of fermentation to create protein flour represents a leap in food technology aimed at boosting the health benefits of everyday staples.
- Nutritionally Transparent Branding
- Brands like EQUII are embracing transparent packaging that highlights nutritional content, appealing to consumers who prioritize health and clarity in product choices.
Where This Applies
- Functional Foods
- The rise of protein-packed pastas signifies a growing market for functional foods designed to offer added health benefits beyond basic nutrition.
- Food Tech Startups
- The success of EQUII showcases the potential for food tech startups to revolutionize traditional food products with innovative ingredients and processes.
- Health-conscious Consumer Goods
- There is a burgeoning demand in the consumer goods sector for products that combine convenience and indulgence with enhanced nutritional profiles.
