Barilla Chickpea Spaghetti Has 11-Grams of Protein
Michael Hemsworth — October 5, 2021 — Marketing
References: foodbusinessnews.net
The Barilla Chickpea Spaghetti is being launched by the brand as a health-focused product that will provide consumers with an alternative to wheat-based varieties on the market. The pasta is made with just one ingredient -- chickpea flour -- and is thus certified gluten-free and also Non-GMO Project Verified. The product features 11-grams of plant-based protein per serving along with eight-grams of fiber and is ready to eat in just six to eight-minutes.
President of Barilla Americas Jean-Pierre Comte commented on the new Barilla Chickpea Spaghetti saying, "We’re always listening to shoppers and are excited to bring them another way to enjoy Barilla legume pasta with the addition of chickpea spaghetti. Spaghetti is a beloved, sought-after cut, so adding it to our legume offerings was a natural next step. The addition of a long-cut chickpea pasta allows pasta lovers to have more creativity with their meals and recipes with a delicious taste and ‘al dente’ texture.”
Image Credit: Barilla Holding S.p.A.
President of Barilla Americas Jean-Pierre Comte commented on the new Barilla Chickpea Spaghetti saying, "We’re always listening to shoppers and are excited to bring them another way to enjoy Barilla legume pasta with the addition of chickpea spaghetti. Spaghetti is a beloved, sought-after cut, so adding it to our legume offerings was a natural next step. The addition of a long-cut chickpea pasta allows pasta lovers to have more creativity with their meals and recipes with a delicious taste and ‘al dente’ texture.”
Image Credit: Barilla Holding S.p.A.
Trend Themes
1. Plant-based Protein Foods - The trend towards healthier eating habits provides an opportunity for the introduction of more plant-based, protein-rich foods that cater to consumers looking for meat alternatives.
2. One-ingredient Products - The success of chickpea spaghetti demonstrates a growing interest in one-ingredient products that are gluten-free, Non-GMO, and offer high protein and fiber content.
3. Gluten-free Foods - The increasing awareness of gluten intolerance and celiac disease generate an opportunity to create gluten-free products that are healthy, convenient, and cost-effective.
Industry Implications
1. Pasta Industry - The pasta industry can capitalize on the growing demand for gluten-free, high-fiber, and protein-rich pasta products that cater to consumers' dietary needs and preferences.
2. Plant-based Food Industry - The plant-based food industry can leverage the trend towards healthier eating habits by introducing new products that offer high protein and fiber content, are gluten-free and Non-GMO, and cater to consumers' taste preferences.
3. Health and Wellness Industry - The health and wellness industry can leverage the trend towards healthier eating habits by promoting plant-based, high-protein, gluten-free, and Non-GMO products that help consumers maintain a healthy lifestyle and prevent chronic diseases.
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