Banza is introducing the new Banza Gluten-Free Brown Rice Pasta, giving fans a new way to enjoy the brand’s nutrient-packed products. While the pasta itself is new, the change starts right at the box. Departing from the brand’s iconic bright orange, the new packaging is a rich dark green with an orange checkered border. A playful, open-mouth-shaped window on the front lets shoppers get a peek at the pasta before it hits the pot.
This variety is made from just two simple ingredients—brown rice and chickpeas—offering a cleaner label compared to the brand’s original chickpea pasta, which contains four gluten-free ingredients: chickpeas, pea starch, tapioca, and xanthan gum.
For those eager to give it a try, Banza Gluten-Free Brown Rice Pasta is available now on the brand’s website for $29.99 per 6-pack. It’s also beginning to roll out in major retailers including Target, Kroger, and Thrive Market.
Image Credit: Banza
What Makes This Trend Stand Out
- Cleaner Label Innovation
- The demand for minimally processed foods is driving innovation in creating simpler ingredient lists for gluten-free products.
- Eco-friendly Packaging Design
- There is a growing push for packaging that aligns with sustainable practices, which can be seen in Banza's shift to a dark green box.
- Hybrid Ingredient Formulation
- Combining chickpeas and brown rice for pasta production is an emerging trend in creating gluten-free options with unique nutritional benefits.
Sectors Adopting This
- Gluten-free Foods
- The gluten-free food industry is expanding as brands focus on cleaner labels and diverse ingredient combinations to appeal to health-conscious consumers.
- Sustainable Packaging
- This industry is witnessing significant growth with companies redesigning their packaging to be both visually appealing and environmentally responsible.
- Nutritional Innovation
- The focus on innovative ingredient pairings in food production is transforming the nutritional landscape, providing enhanced health benefits in everyday products.
