This marks a big year for Old Navy as the popular clothing brand tries to reach a new demographic with a back-to-school tween collection. In order to succeed with its inaugural launch, the affordable label joins forces with media company Popsugar.
The capsule is geared toward 10 to 13-year-olds, featuring silhouettes that are gender-inclusive. The aesthetic and fit of the clothing are inspired by three tween ambassadors, including designer Kheris Rogers, athlete and musician Jensen Gering and gymnast Alizé Lee. With slogans of 'I Am the Future' and 'Make the World a Better Place,' Old Navy and Popsugar are able to reflect the social awareness of the Gen Z demographic.
The back-to-school tween collection will run for a limited time, although, Old Navy plans to extend it should it drive more sales.
Image Credit: Old Navy, Popsugar