Inspired by the world of Minecraft, Kellogg's is introducing Minecraft Creeper Crunch Cereal to delight gamers and non-gamers alike. The new and limited-edition breakfast cereal boasts cinnamon-flavored bites and green Creeper Bit marshmallows that take cues from the pixelated, blocky style of the sandbox video game.
While the cereal has the potential to appeal to all, Minecraft players will be particularly drawn to these boxes, as they contain a code to unlocks one of 10 unique in-game clothing items, which can ordinarily only be attained by making a purchase. Thanks to the Kellogg's Minecraft Creeper Crunch Cereal, players can customize their characters with items like capes, jackets and more. This special bonus offers an updated take on the toys or other physical products that used to be included as cereal box prizes.
Image Credit: Kellogg Company