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Distancing Dating Guides

AXE is Helping Teens Feel "Smell Ready" for Dating

— August 4, 2020 — Fashion
Even as more and more businesses are starting to reopen their doors and people are easing into the new normal, social distancing measures still have people feeling a little unsure when it comes to dating, and AXE is on a mission to help teens feel "Smell Ready" for an unpredictable dating scene. Finding that Gen Z reports feeling lonely and disconnected from others, AXE, Russell Westbrook and a team of influencers are guiding teens through a new—and safe—dating scene.

AXE bills Smell Ready as a "light-hearted take on navigating this new attraction landscape" and it's designed to help youth feel confident about reengaging with others, especially when it comes to the new social norms and mask-wearing etiquette.

Image Credit: AXE
Trend Themes
1. Virtual Dating - Opportunity for companies to develop innovative technologies and platforms that enhance virtual dating experiences.
2. Scent Marketing - Potential for brands to leverage scent as a tool to enhance emotional connections and create memorable experiences in the dating industry.
3. Influencer Guides - Growing demand for influencers to provide guidance and advice on navigating the new dating landscape, creating opportunities for partnerships and collaborations.
Industry Implications
1. Dating Apps - Disruptive innovation opportunity: Integrate virtual reality and augmented reality features into dating apps for more immersive and interactive experiences.
2. Cosmetics and Fragrances - Disruptive innovation opportunity: Develop innovative scent-based products specifically targeted for the dating market to enhance attraction and create unique sensory experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Create tailored influencer marketing strategies that focus on providing dating advice and guidance to reach Gen Z and engage with them authentically.
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