Tired of searching for positive representation of strong black characters during the yearly back-to-school shopping ritual, sisters Cara and Jenae decided to launch their own empowering line for children and parents of color—EPIC EVERYDAY.
The brand specializes in playfully whimsical, chic, and modern backpacks and accessories. Emphasis is placed on visual representation of natural skin tones and hairstyles. For the 2020 season, EPIC EVERYDAY launches the Happy Hues collection of backpacks, fanny packs, and lunch bags. The backpacks are made available to consumers in three different sizes—Classic, Junior, and Mini. The silhouettes feature a padded on-zip compartment for electronics. EPIC EVERYDAY's lunch bags, on the other hand, come in two different zipper closure styles. Both options feature an aluminum coating for apt thermal insulation to keep the food as fresh as possible.
Image Credit: EPIC EVERYDAY