Pottery Barn Teen's latest ad is titled 'Commitment to Responsibility' and talks about just that. The commercial asks viewers to imagine a home "made for families with sustainable non-toxic products," one made "with purpose from organic cotton and responsibly sourced wood," one made "to inspire with 95% original and exclusive designs" and one "made with integrity" -- referencing the retailer's Fair Trade USA certification and its status as one of the first home retailers to achieve it.
The ad goes on to highlight the importance of the brand's dedication to corporate equality, citing its corporate equality award from the Human Rights Campaign, and spotlights its empowering female leadership program and charitable efforts.
Targeting parents and Gen Z consumers, Pottery Barn teen outlines its commitment to social responsibility in an engaging ad that speaks directly to the next generation's core values. These Gen-Z values are ones centering around sustainability, human rights, equality and innovation -- each celebrated by the home retailer.