Bomb Pop, the popular frozen dessert made by Wells Enterprises, recently launched the 'Not One Thing' campaign targeted at tweens. The social media campaign highlights the brand's new frozen treat, dubbed Middles, that's a "mash-up of flavors" and highlights tweens desire for "individuality" and "self-expression."
The Not One Thing campaign was rolled out on Gen Z's preferred social media platforms including TikTok, SoundCloud, and Twitch, alongside online activities on Instagram, Facebook, and Pinterest. The campaign encourages teens to participate by creating their own content with specific effects including 'Squad Up for Bomb Pop Middles' on Twitch, the livestreaming platform, to appeal to gamers, as well as a 'Bomb Pop Middles Summer Jams' contest on SoundCloud, the audio streaming platform.
Image Credit: Bomb Pop