Beauty brand Morphe is introducing a new sub-brand called Morphe 2 with the help of TikTok stars and sisters Charli and Dixi D'Amelio. The Morphe 2 will be focused on appealing to a younger, Gen Z demographic and "babes who prefer a lighter, low-key look."
The new range introduces a range of solutions for that no-makeup makeup look, especially with a focus on skincare-infused cosmetics. There's the Hydrating Skin Tint, as well as Jelly Eye Shimmer, eye glosses, sheer lip oils and more in many shades. As well as helping to create minimal makeup looks, Morphe 2 introduces packaging that's just as simple, stylish and aesthetically pleasing.
With Charli and Dixie as brand ambassadors, Morphe 2 taps into their combined audience of 85 million followers.
Image Credit: Morphe