Movita is founded by filmmaker, health and wellness advocate Tonya Lewis Lee and the brand's multivitamins for women are geared toward answering the woes of the female body. This includes reproductive health, bone density, heart health, digestion, immunity, stress reduction, and energy boost.
The multivitamins for women are made with "pure and organic whole foods." The brand claims that its product "provides up to 60 times more nutrient bioavailability than an average vitamin." This is supported by Movita's unique fermentation process called Glyco Protein Matrix-bound (GPM). This entails that the ingredients used in Movita Multivitamins are grown individually in a dual prebiotic and probiotic culturing process. Throughout it, vitamins and minerals are bound to glycoproteins and as a result, absorption and digestion rates are increased.
Image Credit: Movita
What's Driving This Trend
- Wellness-centric Multivitamins
- Opportunity for disruptive innovation in the wellness industry by creating multivitamins specifically tailored towards women's health needs.
- Pure and Organic Supplements
- Opportunity for disruptive innovation in the supplement industry by developing pure and organic multivitamins that provide higher nutrient bioavailability.
- Fermentation-based Nutrient Absorption
- Opportunity for disruptive innovation in the nutrition industry by utilizing fermentation processes to enhance the absorption and digestion rates of vitamins and minerals.
Who This Affects Most
- Wellness
- Disruptive innovation opportunities in the wellness industry by creating multivitamins specifically tailored towards women's health needs.
- Supplements
- Disruptive innovation opportunities in the supplement industry by developing pure and organic multivitamins that provide higher nutrient bioavailability.
- Nutrition
- Disruptive innovation opportunities in the nutrition industry by utilizing fermentation processes to enhance the absorption and digestion rates of vitamins and minerals.
