The Kellogg's personalized cereal boxes have been announced by the brand as a new initiative to help celebrate back-to-school season for kids and help get them in the spirit to head back. The service works by having consumers purchase three promotional packs of cereal before heading online to enter codes along with personalized messaging, a photo and more. The personalized box covers will then arrive to help surprise and delight children, while also helping them to get excited as they head back into the classroom.
Senior Brand Manager at Kellogg's UK Kate Stokes spoke on the Kellogg's personalized cereal boxes saying, "As the third biggest retail period in the year, we identified the opportunity for Kellogg’s to make a moment of the return to school by introducing an element of personalization. Last year in the ‘Back to School’ time we saw an increase in sales across our cereal portfolio and this year we are hoping that will be bolstered by our new on-pack promotion. This is the first time we have introduced personalised sleeves in the UK and we are excited to see consumers engage on a personal level, with our much loved brands.’’
Why This Trend Is Growing
- Personalized Packaging
- Brands can offer a unique and customizable experience to customers through personalized packaging, encouraging engagement and loyalty.
- On-pack Promotion
- Promotions printed directly on product packaging can increase sales and brand recognition for companies, especially during retail periods like back-to-school season.
- Photo-driven Engagement
- By incorporating a photo upload feature, brands can enhance customer engagement and encourage social sharing, ultimately leading to increased brand awareness and growth.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage personalized packaging and on-pack promotions for seasonal marketing campaigns and increased sales.
- Consumer Goods
- Consumer goods companies can benefit from incorporating a photo upload feature on their packaging to enhance customer engagement and promote social sharing and brand advocacy.
- Retail
- Retailers can use personalized packaging, on-pack promotions, and photo-driven engagement to create a unique shopping experience and encourage brand loyalty.
