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Top 100 Marketing Trends in September

From Game-Inspired Catalogues to Youth Activist Campaigns

— September 27, 2020 — Marketing
The September 2020 marketing trends explore many ways to bring awareness to brands and initiatives, especially those that serve a high purpose with the recent social climate. Some companies are launching projects, campaigns, collaborations, and more to work towards an inclusive purpose.

One of these brands is Gap and its 'BE THE FUTURE' GapKids campaign that is described to be a "collective call-to-action for youth, led by youth." It creates a platform for young American activists to voice and share their visions to better change in terms of sustainability and inclusivity. Another great marketing example is led by IKEA Taiwan and its new furniture catalogue celebrating Animal Crossing. It offers a playful approach using the video game's characters and virtually style the furniture.
9.9
Score
Popularity
Activity
Freshness
100
Modernized On-the-Go Juice Packaging
Modernized On-the-Go Juice Packaging
This New Tropicana Bottle Design Has 50% Recycled Plastic
<
99
Musician-Honoring Cooking Sauces
Musician-Honoring Cooking Sauces
The Tessemae’s Cosmic Jerry Sauce Pays Homage to Jerry Garcia
<
98
Allergen-Free Plant-Based Beverages
Allergen-Free Plant-Based Beverages
The Koia Thrive Drinks Have a Tasty, Functional Profile
<
97
Fiber-Rich Oat Yogurts
Fiber-Rich Oat Yogurts
The Alpro Absolutely Oat Has a Plant-Based Recipe
<
96
Tofu-Enhanced Plant-Based Meals
Tofu-Enhanced Plant-Based Meals
Nasoya Launches Plantspired—a Range That Emphasizes Healthy Eating
<
95
Low-Carb Vegan Protein Shakes
Low-Carb Vegan Protein Shakes
The Tonik Plant Shakes Come in Six Flavor Options
<
94
Crisp Canned Wine Spritzers
Crisp Canned Wine Spritzers
The Usual Guava Spritz is Refreshing and Unexpected
<
93
Healthy Morning Snack Ranges
Healthy Morning Snack Ranges
The Roberts Hybrid Breakfast Snacks Come in Several Flavors
<
92
Allergen-Free Baking Kits
Allergen-Free Baking Kits
The Starry Lane Bakery Make-at-Home Baking Mix Kits are Easy to Prepare
<
91
Health-Conscious Tortillas
Health-Conscious Tortillas
The La Tortilla Factory Low Carb Tortillas Come in Two Options
<
90
Refreshing Wine-Paired Seltzer Cocktails
Refreshing Wine-Paired Seltzer Cocktails
The Echo Falls Rosé Seltzers Come in Three Flavor Options
<
89
Hemp-Powered Wellness Bundles
Hemp-Powered Wellness Bundles
The Half Day CBD Bundle Provides Products for Anytime of Day
<
88
Edible Sneaker Cakes
Edible Sneaker Cakes
Adidas & Deliveroo are Sharing Edible Replicas of the ZX 2K Boost Trainers
<
87
Honey-Powered Immunity Supplements
Honey-Powered Immunity Supplements
Manukaguard Immune Support Mgo 100 Boasts a "Wellness Tune-Up"
<
86
Exclusive Limited-Edition Sodas
Exclusive Limited-Edition Sodas
MTN DEW SPARK is Available at Speedway Locations
<
85
Fragrance-Inspired Arcade Games
Fragrance-Inspired Arcade Games
Gucci Bloom is a Game from Gucci Devoted to Fragrance
<
84
Packaged Plant-Based Burgers
Packaged Plant-Based Burgers
The Preformed Impossible Burger Patties are Rolling Out Nationally
<
83
Travel-Friendly Superfood Capsules
Travel-Friendly Superfood Capsules
STAMBA TRAVEL's Product is Designed to Offer Nutrition Support
<
82
Female-Led Financial Literacy Platforms
Female-Led Financial Literacy Platforms
Vestpod Empowers Women Through Podcasts and Workshops
<
81
Inaugural Back-to-School Tween Collections
Inaugural Back-to-School Tween Collections
Old Navy Partners with Popsugar for a Clothing Capsule
<
80
Home Celebration Sweepstakes
Home Celebration Sweepstakes
Summer On With Don Helps to Enhance At-Home Celebrations
<
79
Musical Cookie Ice Creams
Musical Cookie Ice Creams
A Serendipity Ice Cream Flavor is Launching with a Selena Gomez Single
<
78
Antiseptic Hand Cleansers
Antiseptic Hand Cleansers
Province Apothecary Launches a Luxe Limited Edition Hand Sanitizer
<
77
Avocado-Dyed Apparel
Avocado-Dyed Apparel
Chipotle's Responsibly Sourced Apparel Gets Color from Upcycled Avocado Pits
<
76
At-Home Arena Experiences
At-Home Arena Experiences
Skip The Dishes Debuts the 'Gear Up with Skip' Campaign for Fans at Home
<
75
PMS Symptom-Alleviating Teas
PMS Symptom-Alleviating Teas
Ivy's Tea Co. Boasts Full-Leaf & Organic Blends with Health Benefits
<
74
Redefined Instant Coffee Campaigns
Redefined Instant Coffee Campaigns
Waka Coffee Aims to Change Minds About Instant Coffee
<
73
Virtual Adulting Classes
Virtual Adulting Classes
Whole Foods' Home Ec 365 Shares Modernized Lessons in Adulting
<
72
Chocolate-Inspired Cream Cheeses
Chocolate-Inspired Cream Cheeses
Philadelphia and Cadbury Partnered for a New Cream Cheese Flavor
<
71
Nutrient-Dense Smoothie Packs
Nutrient-Dense Smoothie Packs
The Blendtopia Superfood Smoothie Kits Come in Five Flavors
<
70
Social Media Chip Giveaways
Social Media Chip Giveaways
Lay's Launched a 'Flavor Tour' Promotion on the Brand's Social Media
<
69
Geofenced Online Concerts
Geofenced Online Concerts
Bacardí's Digital Concert Series Replaces In-Person Events This Summer
<
68
Staycation Beer Promotions
Staycation Beer Promotions
Miller Life is Rewarding Fans Living in Cities Named After Countries
<
67
Three-Ingredient Peanut Butters
Three-Ingredient Peanut Butters
The Jif No Added Sugar Creamy Peanut Butter Spread is Tasty
<
66
Virtual Campus Events
Virtual Campus Events
Pot Noodle is Virtually Connecting with Students via The Digital Welcome
<
65
Skin-Nourishing Sunscreen Sticks
Skin-Nourishing Sunscreen Sticks
The Salt & Stone Sunscreen Face Stick is Water-Resistant
<
64
Remote Jewelry Ambassador Campaigns
Remote Jewelry Ambassador Campaigns
The Voices of Pandora Campaign Showcase The Homes of the Muses
<
63
Personalized Cereal Box Promotions
Personalized Cereal Box Promotions
Kellogg's is Offering a Special Service for Back-to-School
<
62
Artisanal Wine Tasting Kits
Artisanal Wine Tasting Kits
Grange of Prince Edward's Wine Tasting Kit Includes Four Wine Samples
<
61
Gilded Holiday Chocolate Gifts
Gilded Holiday Chocolate Gifts
The New Cadbury Dairy Milk Freddo Treasures is Treat-Filled
<
60
Rebranded Prepackaged Pastas
Rebranded Prepackaged Pastas
Kraft Mac & Cheese is Being Updated with Breakfast Branding
<
59
Plant-Based Inclusive Skincare Lines
Plant-Based Inclusive Skincare Lines
Melanin60 Skincare Boasts Solutions for All Skin Types
<
58
Fruit-Packed Snack Bars
Fruit-Packed Snack Bars
The Arbor Bars Have a Certified Organic, No-Sugar-Added Recipe
<
57
Anniversary Whiskey Branding
Anniversary Whiskey Branding
These Limited-Edition Johnnie Walker Bottles Come in Three Styles
<
56
Virtual Improv Shows
Virtual Improv Shows
Noodles & Company is Hosting Livestreamed, Interactive Improv Shows
<
55
Televised Interactive Festivals
Televised Interactive Festivals
This Year, V Festival is Being Reimagined as a Broadcast TV Show
<
54
Middle-Child Pizza Promotions
Middle-Child Pizza Promotions
Pizza Hut is Giving Away Pizza for National Middle Child Day
<
53
Interactive Hashtag-Branded Campaigns
Interactive Hashtag-Branded Campaigns
Bomb Pop Targets Tweens in New 'Not One Thing' Campaign
<
52
Pretzel-Ordering Recliners
Pretzel-Ordering Recliners
Auntie Ann's Recline-to-Dine Chair Places Pretzel Orders
<
51
Macronutrient Drink Collections
Macronutrient Drink Collections
Thes New Exalt Products Include Meal Replacements and Juices
<
50
Canned Adaptogenic Beverages
Canned Adaptogenic Beverages
The Elements Functional Wellness Drinks Come in Four Varieties
<
49
Healthy Back-to-School Snacks
Healthy Back-to-School Snacks
Sun-Maid Launched the 'Childhood is Always in Session' Campaign
<
48
QSR Social Media Giveaways
QSR Social Media Giveaways
Dunkin' Launched a Social Media Competition with a Branded RV
<
47
Natural Supplement Bundles
Natural Supplement Bundles
GoDeep Boasts Adaptogens, Medicinal Mushroom & Collagen Protein Blends
<
46
Modern Lifestyle Tapestries
Modern Lifestyle Tapestries
Three’s Modern Tapestry Depicts Scenes from Life in Lockdown
<
45
Virtual Automotive Launches
Virtual Automotive Launches
Kandi America Hosted a Live Virtual Launch Online
<
44
Virtual Whisky-Making Experiences
Virtual Whisky-Making Experiences
The Whisky Bench Experience Launches the Double Cask Range
<
43
Eco Multipack Soda Packaging
Eco Multipack Soda Packaging
This Paperboard 'CanCollar' is Being Launched in Spain by Coca-Sola
<
42
Artist-Honouring Board Games
Artist-Honouring Board Games
The Bob Ross Monopoly Game is a Relaxing Alternative to the Original
<
41
Black-Owned Luxury CBD Brands
Black-Owned Luxury CBD Brands
Noirebud Boasts High-Quality and Specially Curated CBD Products
<
40
Sugar-Free Wine Ranges
Sugar-Free Wine Ranges
The Arterra Wines Canada Bask Zero Sugar Wine is Full-Flavored
<
39
Virtual Dorm Furniture Shops
Virtual Dorm Furniture Shops
College from Home Helps Students Prep Bedrooms for Remote Learning
<
38
Traceable Coffee Tools
Traceable Coffee Tools
The Starbucks Digital Traceability Tool Revisits the Bean-to-Cup Journey
<
37
Short-Form Reality Shows
Short-Form Reality Shows
e.l.f. Cosmetics is Introducing the First-Ever TikTok Reality Show
<
36
DIY Skincare Regimens
DIY Skincare Regimens
aN-hydra Shares a Number of Creative and Luxurious Skincare Products
<
35
Non-Detergent Shampoo Alternatives
Non-Detergent Shampoo Alternatives
Hairstory's New Wash is a Wash-and-Conditioning Hair Cleanser
<
34
Miniature CPG Collectibles
Miniature CPG Collectibles
5 Surprise Mini Brands Miniaturizes Kraft Heinz Products
<
33
Gamified Streetwear Pop-Ups
Gamified Streetwear Pop-Ups
Klarna Created a Virtual Shop Within Animal Crossing: New Horizons
<
32
Redefined Family-Size Cereal Boxes
Redefined Family-Size Cereal Boxes
Nestlé Brazil Debuts a New Packaging Format for Its Product
<
31
All-Hours Pizza Boxes
All-Hours Pizza Boxes
Pizza Time's Playful Boxes Promote Its 24-Hour Restaurant
<
30
Premixed Vegan Protein Shakes
Premixed Vegan Protein Shakes
The Grounded Dairy-Free RTD Shakes are Milkshake-Inspired
<
29
Natural Pain Relief Balms
Natural Pain Relief Balms
The Nature’s Willow Willow Balm Alleviates Discomfort Naturally
<
28
Theatrical Drive-In Experiences
Theatrical Drive-In Experiences
Secret Cinema's "Drive-Into" Shares Stranger Things Scenes
<
27
Gen Z Influencer Beverages
Gen Z Influencer Beverages
Dunkin' Named 'The Charli' After TikTok Star Charli D'Amelio
<
26
Inclusive Gaming Razor Campaigns
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
<
25
Tween-Targeted Jewelry Lines
Tween-Targeted Jewelry Lines
Claire's Brings on Olympian Sky Brown in New Jewelry Collaboration
<
24
Ayurvedic-Inspired Haircare Brands
Ayurvedic-Inspired Haircare Brands
Shaz & Kiks Launched with a Plant-based Scalp and Hair Prewash
<
23
Award-Winning Packaging Campaigns
Award-Winning Packaging Campaigns
Packsize Solidified Its Leadership in Sustainable Packaging
<
22
Virtual Background Campaigns
Virtual Background Campaigns
Coors Light is Turning Video Chat Backgrounds into Real Destinations
<
21
Adorable Wine Birthday Kits
Adorable Wine Birthday Kits
The BABE Birthday Box is a Playful Way to Celebrate Your Birthday
<
20
Innovative Compostable Packaging Materials
Innovative Compostable Packaging Materials
Cruz Foam Combines Two Waste Streams to Form a Solution
<
19
Virtual Festival Events
Virtual Festival Events
The Klarnival Helps to Make Up for This Summer's Cancelled Festivals
<
18
Interactive Tea Shops
Interactive Tea Shops
Twinings' London Flagship Focuses on Tasting Experiences & Interactivity
<
17
Virtual Self-Care Experiences
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
<
16
Emerging Artist Billboards
Emerging Artist Billboards
Tate Collective’s Young Artist Billboards Spotlight Emerging Artists
<
15
Collectible Furniture Catalogs
Collectible Furniture Catalogs
The 2021 IKEA Product Catalog Doubles as a Home-Enhancing Handbook
<
14
Ice Cream Truck Drive-ins
Ice Cream Truck Drive-ins
Blue Bunny's Ice Screen Event Offers Outdoor Movies
<
13
Shoppable Luxury Videos
Shoppable Luxury Videos
Instagram Taps Celine Dion for Its First In-App Shopping Campaign
<
12
Color-Changing Gin-Enhanced Cocktails
Color-Changing Gin-Enhanced Cocktails
Empress Gin Brings a New Aesthetic to Cocktail Culture
<
11
Branded Burger Face Masks
Branded Burger Face Masks
Burger King Debuted a New Mask that States Your Order for You
<
10
Digital Halloween Platforms
Digital Halloween Platforms
TREAT TOWN is an App-Based Experience for Virtual Trick-or-Treating
<
9
Empowering POC-Specific School Supplies
Empowering POC-Specific School Supplies
EPIC EVERYDAY Boasts a Chic Back-to-School Collection
<
8
Mirrored Vending Machines
Mirrored Vending Machines
The Daily Harvest Vending Machines Give Away Pints of Vegan Ice Cream
<
7
Youth Activist Campaigns
Youth Activist Campaigns
BE THE FUTURE GapKids Amplifies the Voices of Young American Activists
<
6
Ground-Breaking Antimicrobial Packaging
Ground-Breaking Antimicrobial Packaging
Returnity and Polygiene Offer Timely Shipping Innovations
<
5
High-End Luxury Sneakers
High-End Luxury Sneakers
The Prada x adidas Collaboration's Second Drop is Scheduled for September
<
4
Royal Staycation Caravans
Royal Staycation Caravans
The Royal Caravan Replicates the Queen's Buckingham Palace Residence
<
3
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
2
Game-Inspired Furniture Catalogs
Game-Inspired Furniture Catalogs
IKEA Taiwan Recreated Its Furniture Catalog with Animal Crossing
<
1
The New Normal Webinar
The New Normal Webinar
Trend Hunter's Director of Sales Sean Watson is Hosting an Innovation Panel
<