The Grounded Dairy-Free RTD Shakes are Milkshake-Inspired
Michael Hemsworth — August 24, 2020 — Marketing
The Grounded dairy-free RTD shakes are a new range of drinks from the London-based brand that are formulated to offer consumers a health-focused product that is flavorful yet also nutrient-dense. The shakes come in Mint Choc M*lkshake and Chocolate M*lkshake flavors, which are both formulated with 100% natural ingredients including organic sunflower protein. The drinks also contain 40% less sugar than the other chocolate milk beverages on the market and deliver 20 grams of plant-based protein per container.
Founder Gabriel Bean spoke on the new Grounded dairy-free RTD shakes saying, "As a space synonymous with health and fitness, it’s mind boggling how many products sacrifice real, quality ingredients, for ‘too-good-to-be-true’ nutritional info. The market is crying out for a clean, genuinely natural, plant-based option. Our m*lkshakes have come just at the right time. Impact on the planet is something that is as close to us as the ingredients we use, it goes hand in hand with our ethos. We’re not claiming to save the world, but we can do our part by continuing to be mindful about the materials we use, where they come from, where they go, and working with the most sustainable options and partners we can.”
Founder Gabriel Bean spoke on the new Grounded dairy-free RTD shakes saying, "As a space synonymous with health and fitness, it’s mind boggling how many products sacrifice real, quality ingredients, for ‘too-good-to-be-true’ nutritional info. The market is crying out for a clean, genuinely natural, plant-based option. Our m*lkshakes have come just at the right time. Impact on the planet is something that is as close to us as the ingredients we use, it goes hand in hand with our ethos. We’re not claiming to save the world, but we can do our part by continuing to be mindful about the materials we use, where they come from, where they go, and working with the most sustainable options and partners we can.”
Trend Themes
1. Plant-based Protein - Opportunity for developing innovative plant-based protein products as consumers seek healthier and sustainable alternatives to traditional dairy products.
2. Clean Label Movement - Opportunity to capitalize on the growing demand for clean, natural ingredients in food and beverage products, particularly in the dairy-free and plant-based market.
3. Sustainable Packaging - Opportunity to address the demand for eco-friendly packaging solutions in the beverage industry, providing consumers with environmentally conscious choices.
Industry Implications
1. Plant-based Food and Beverage - Timing is ideal for companies to enter and expand in the plant-based food and beverage industry due to increased consumer interest and demand.
2. Functional Drinks - Disruptive innovation opportunities in the functional drinks industry by offering dairy-free, protein-packed shakes that prioritize health, flavor, and clean ingredient labels.
3. Sustainable Packaging Solutions - Opportunity for companies specializing in sustainable packaging solutions to collaborate with beverage brands seeking eco-friendly options for their products.
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