Ivy's Tea is founded by Shanae Jones—a first-generation American who grew up in a Jamaican household—and with this brand, the Black entrepreneur is seeking to strip the ritual of tea from its historically colonial connotations.
The company offers tea blends that are handcrafted, full-leaf, and organic. The branding is also attention-captivating as many products feature playful pop culture and hip-hop references. Nip's Tea, for example, is named after the late rapper Nipsey Hussle.
Ivy's Tea also features a collection of tea blends that are intended to help with PMS. One blend is Blood Orange. The main ingredient here is Black Cohosh which is a popular Native American remedy for PMS, cramping, back, and muscular pains, menopause, and so on. The Blow That Won't Show Up In Your Drug Test is another blend by Ivy's Tea which is made with Jasmine Flowers, Lemongrass, and Butterfly Pea Flowers. The health benefits of this tea include mood improvement and brain function support. The tea also acts as an aphrodisiac.
Image Credit: Ivy's Tea
Key Themes Behind This Trend
- Full-leaf Tea Blends
- Opportunity for disruptive innovation in the tea industry by offering unique, handcrafted, and organic full-leaf tea blends.
- Playful Branding
- Opportunity for disruptive innovation in branding by incorporating pop culture and hip-hop references into tea products.
- Functional Tea Blends
- Opportunity for disruptive innovation in the health and wellness industry by creating tea blends that target specific health concerns such as PMS symptom relief.
Where This Applies
- Tea
- Opportunity for disruptive innovation in the tea industry by offering unique, handcrafted, and organic full-leaf tea blends.
- Food and Beverage
- Opportunity for disruptive innovation in the food and beverage industry by incorporating playful branding and pop culture references into products.
- Health and Wellness
- Opportunity for disruptive innovation in the health and wellness industry by creating functional tea blends that target specific health concerns.
