Tofu-Enhanced Plant-Based Meals

Nasoya Launches Plantspired—a Range That Emphasizes Healthy Eating

In the market for healthy and plant-based meals this year, Nasoya—"the nation's leading brand of tofu, plant-based, and Asian-inspired foods"—debuted a brand new range titled 'Plantspired.' The products in the lineup are vegan, made with non-GMO ingredients, and enhanced with Nasoya's Super Firm Tofu which is "high in plant-based protein."

First in Plantspired's plant-based meal range are the plant-based sauces. These include Classic Chili, Savory Bolognese, and Creamy Tikka Masala. Next is "the classic favorite" TofuBaked which is a pre-cooked and pre-marinated block-style tofu in Sesame Ginger and in Teriyaki flavors. The plant-based meal range also includes pre-cubbed Toss'ables in Garlic & Herb flavors, as well as Nasoya's most recent launch—the Superfood Skillets. These are "all-in-one skillets [that] are packed with 19-20 grams of protein each."

Image Credit: Nosoya

Plant-based Sauces
Innovative plant-based sauces featuring bold and classic flavors, enhanced with tofu-derived protein.
Pre-cooked Marinated Tofu
Convenient, flavorful and firm pre-cooked tofu blocks with distinct flavor profiles, ideal for quick and easy meal preparation.
Superfood Skillets
Highly nutritious all-in-one skillet meals loaded with protein and healthy ingredients, perfect for busy individuals seeking healthy and convenient meal options.

Who This Affects Most

Plant-based Foods
Innovative and healthy plant-based food brands emphasizing tofu's unique nutritional value, and creating new and exciting meal options.
Convenience Foods
Innovative convenience food brands providing healthy and tasty pre-prepared options for busy consumers seeking to keep a healthy lifestyle.
Health and Wellness
Innovative health and wellness brands utilizing plant-based proteins and other natural ingredients to create highly nutritious and health-focused meal options.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 84%
Freshness 9%