Starbucks' new Digital Traceability tool helps to transform bags of coffee beans into a new way to look into the origins of a product. The tool helps to share a virtual expedition so that coffee lovers can go on a bean-to-cup journey that begins with the farmers, then the roasters and baristas who finish off the experience.
Users can now scan any bag of whole bean coffee at Starbucks stores in the US so that they can get to know the farmers who grow their coffee, and see the changes the beans undergo before they're ready to enjoy in the form of a beverage. Thanks to this new tool, Starbucks lovers can virtually journey to destinations across the world and get more connected to their daily cup of coffee.
Image Credit: Starbucks