The Starbucks Digital Traceability Tool Revisits the Bean-to-Cup Journey
Laura McQuarrie — August 25, 2020 — Lifestyle
References: traceability.starbucks & stories.starbucks
Starbucks' new Digital Traceability tool helps to transform bags of coffee beans into a new way to look into the origins of a product. The tool helps to share a virtual expedition so that coffee lovers can go on a bean-to-cup journey that begins with the farmers, then the roasters and baristas who finish off the experience.
Users can now scan any bag of whole bean coffee at Starbucks stores in the US so that they can get to know the farmers who grow their coffee, and see the changes the beans undergo before they're ready to enjoy in the form of a beverage. Thanks to this new tool, Starbucks lovers can virtually journey to destinations across the world and get more connected to their daily cup of coffee.
Image Credit: Starbucks
Users can now scan any bag of whole bean coffee at Starbucks stores in the US so that they can get to know the farmers who grow their coffee, and see the changes the beans undergo before they're ready to enjoy in the form of a beverage. Thanks to this new tool, Starbucks lovers can virtually journey to destinations across the world and get more connected to their daily cup of coffee.
Image Credit: Starbucks
Trend Themes
1. Digital Traceability - The technology behind the Starbucks Digital Traceability Tool provides opportunities for other products and industries to improve transparency and accountability.
2. Virtual Experiences - The virtual expedition feature of the tool offers opportunities to other industries to provide customers with immersive experiences in exciting new ways.
3. Customer Engagement - The Digital Traceability tool is a prime example of how industries can utilize technology to encourage customers to connect with their products on a personal level.
Industry Implications
1. Coffee - The Digital Traceability tool is a huge opportunity for the coffee industry to cultivate transparency and educate consumers on the production process.
2. Food and Beverage - The Digital Traceability tool could revolutionize food and beverage manufacturing by allowing consumers to follow the journey of their favorite products from source to shelf.
3. Agriculture - The tool could be used to increase transparency in other agricultural industries, allowing consumers to know more about where their food comes from.
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