Monopoly is a cult-favorite game, known for its high-stakes and high-energy vibe, but this changes with the new Hasbro release—a Bob Ross Monopoly version.
The brand is paying tribute to one of the most beloved TV personalities. Known for his soothing voice and calming landscapes, the American painter influences the design and objectives of the new board game. Instead of trying to defeat others, players of Bob Ross Monopoly will be engaging with the mentality of "take advantage of whatever happens." The winner of the game is the one with the most "Bob Ross money." Paying attention to aesthetic branding, Hasbro has included a set of 16 "happy little accidents" cards, 16 The Joy of Painting cards, 32 cabins, and 12 bridges.
The Bob Ross Monopoly is available at $39.99 USD.
Image Credit: Hasbro Pulse
Key Themes Behind This Trend
- Celebrity-themed Board Games
- Opportunity for board game companies to create more games based on popular celebrities and their shows, movies or personalities.
- Relaxing Alternatives to Classic Board Games
- Opportunity for companies to create alternative, more calming and soothing versions of classic board games, such as Monopoly or Risk.
- Aesthetic Branding of Board Games
- Opportunity for companies to focus on the design and aesthetics of their board games to enhance the overall gaming experience for players.
Where This Applies
- Board Game Industry
- Opportunity for board game companies to create new, innovative games that capitalize on the popularity of specific celebrities or themes.
- Entertainment Industry
- Opportunity for celebrities and their teams to collaborate with board game companies to create games based on their shows, movies or personalities that can attract a new audience to gaming.
- Retail Industry
- Opportunity for retailers to market and sell these unique and alternative versions of classic board games that may appeal to a wider demographic.
