Adult-Exclusive Reimagined Board Games

Hasbro Transforms a Classic with the Monopoly Board Crawl

Hasbro ups the ante with a new take on a classic board game -- Monopoly Board Crawl is a boozy change on the property-trading game. Designed for adults only, the beloved board game retains familiar elements including the rolling of the dice, and acquiring property, with the main twist being the addition of alcohol.

Instead of paying up in Monopoly money, players will pay in sips of their preferred drink. This turns the experience into a lively social one instead of one that is more strategic. It keeps players engaged and they only need to make one lap around the board with the goal of collecting the most Title Deeds while navigating through the party-themed advancements.

Image Credit: Monopoly

Alcohol-infused Gaming
The integration of drinking into classic board games creates a more engaging social experience for adults.
Shorter Game Durations
Adjusting traditional games to have faster rounds caters to the fast-paced lifestyle of modern adults.
Adult-only Game Adaptations
Transforming family-friendly games into versions suitable solely for adults opens up new market segments.

Industries Being Reshaped

Board Game Industry
Adapting classic games with adult themes offers a fresh way to rejuvenate traditional board game sales.
Alcohol Beverage Industry
Collaborations with game manufacturers can create unique drinking experiences tied to beloved brands.
Entertainment and Leisure
Adult-exclusive game nights present opportunities for new social event formats within the leisure sector.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 74%
Freshness 32%