Almost Friday is a new adult drinking game for players ages 21 and up, and it comes from modern entertainment and lifestyle games and product company Relatable and Almost Friday Media, the company behind the popular social media lifestyle and beer brand Friday Beers.
This game elevates social gatherings by channeling Relatable's ability to turn internet and social media moments into essential products for Gen Z and Millennials. This game with 250 cards and four mini-games includes beer can-shaped cards with formats like Rapid Fire, Most Likely Challenges, Trivia and Horse Racing.
Fit for birthday gatherings, pre-games, holidays and weeknight entertaining, this adult drinking game is "something that everybody who's ever laughed at a joke from Friday Beers will truly love," says Jack Barrett, CEO at Almost Friday Media.
What's Driving This Trend
- Social Media-inspired Games
- The synergy of internet humor with physical gameplay offers a fresh experience for digital-native consumers.
- Multi-game Experiences
- Bundling diverse mini-games into a single product engages participants with varied interests and preferences.
- Themed Drinking Games
- Utilizing recognizable themes from popular media can enhance relatability and appeal for targeted demographics.
Who This Affects Most
- Entertainment and Lifestyle Products
- Creating products that resonate with the values and humor of younger generations ensures market relevance.
- Adult Beverage Industry
- Pairing well-designed drinking games with alcoholic beverages can elevate brand experiences and drive sales.
- Event and Party Planning
- Incorporating trendy, social-based games can make events more memorable and engaging for attendees.
