Daily Harvest vending machines are popping up to share free pints of vegan ice cream. Like a traditional ice cream truck, the frozen dessert vending machines share a tune of their own—an original jingle created by Boyz II Men.
The frozen dessert line from the brand launched earlier this spring and fans have already spend much time enjoying decadent flavors like Chocolate + Ooey, Gooey, Midnight Fudge and Mint + Dark, Melty Cacao Chips. Both of these plant-based sweet treats are free from added sugars, gums and fillers.
The mirrored frozen dessert machines share a self-service, socially distant experience that's supported by sidewalk chalk activities, sand sculptures and other fun summer treats. As the mirrored vending machines virtally blend into their surroundings, they include text that states they're not mirages.
Image Credit: Daily Harvest
Why This Trend Is Growing
- Mirrored Vending Machines
- Opportunity to create interactive and visually appealing vending machines that blend into their surroundings and offer unique experiences.
- Free Plant-based Desserts
- Opportunity to attract customers by offering free samples of plant-based desserts as a promotional tactic.
- Original Jingles for Vending Machines
- Opportunity to create catchy jingles specifically for vending machines to enhance brand recognition.
Industries Being Reshaped
- Vending Machine Industry
- Disruptive innovation opportunity to revamp traditional vending machine designs and offer unique features like mirrors and interactive elements.
- Plant-based Food Industry
- Disruptive innovation opportunity to introduce more plant-based dessert options in the market and attract health-conscious consumers.
- Advertising and Marketing Industry
- Disruptive innovation opportunity to create original jingles and marketing strategies specifically for vending machines to enhance brand visibility and customer engagement.
