Gucci Bloom is a Game from Gucci Devoted to Fragrance
Laura McQuarrie — August 10, 2020 — Fashion
References: apps.apple & cosmeticsbusiness
The Gucci Bloom game on the Gucci Arcade sets itself apart as the first game of its kind from the brand inspired by fragrance. The retro arcade game gives players the chance to embody the characters from the new Gucci Bloom advertising campaign and use magic to open up flowers in a garden.
The campaign for the Gucci Bloom fragrance opens with Florence Welch and the 80s-inspired video game takes inspiration from the mysterious garden scenes. Players will get to choose a character that takes on the likeness of people in the campaign and enjoy a moment of escape, especially at a time when people are searching for at-home entertainment. Beyond the Gucci Bloom game, there are even more games to be found on Gucci Arcade.
Image Credit: Gucci
The campaign for the Gucci Bloom fragrance opens with Florence Welch and the 80s-inspired video game takes inspiration from the mysterious garden scenes. Players will get to choose a character that takes on the likeness of people in the campaign and enjoy a moment of escape, especially at a time when people are searching for at-home entertainment. Beyond the Gucci Bloom game, there are even more games to be found on Gucci Arcade.
Image Credit: Gucci
Trend Themes
1. Fragrance-inspired Arcade Games - There is an emerging trend of arcade games inspired by fragrances, creating unique gaming experiences that merge the worlds of fashion and gaming.
2. Retro Gaming Revival - The use of retro arcade games as a marketing tool is on the rise, providing nostalgic experiences for players and allowing brands to engage with their target audience in a fun and interactive way.
3. At-home Entertainment - As people are spending more time at home, there is a growing demand for at-home entertainment experiences, making fragrance-inspired arcade games a disruptive innovation opportunity for brands to capture consumer attention and differentiate themselves in the market.
Industry Implications
1. Fashion - The fashion industry can explore fragrance-inspired arcade games as a new way to engage with their customers, create unique brand experiences, and increase brand awareness.
2. Gaming - The gaming industry can capitalize on the trend of fragrance-inspired arcade games by collaborating with fashion brands to create customized gaming experiences and reach a broader audience.
3. Entertainment - The entertainment industry, including film and music, can leverage fragrance-inspired arcade games as a promotional tool to connect with their audience and extend the reach of their content.
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