Geared toward providing solutions for all skin types and self-care products for the whole family, serial entrepreneur Edward Griffin of E. Griffin Enterprises recently debuted Melanin60 Skincare—an inclusive beauty brand that makes high-quality plant-based and handcrafted products available to consumers. Targeted at melanin-rich skin, the concept for the brand originates from a realization that "[the human body] absorbs nearly 60% of what [is] put on [the] skin" and that the contemporary consumer is increasingly conscious about ingredients in products.
Emphasis is placed on creating formulas that are all-natural and cruelty-free. The initial range by Melanin60 Skincare includes 10 body and face products—Oatmeal & Brown Sugar Honey Scrub, Honey & Rose Face Wash, Lemon & Aloe Mist, Caffeine Eye Cream, Wilda Vitamin C Serum, Soothing Face Cream, Exfoliating Bar Soap, Rich Body Cream, Soothing Deodorant, and Cocoa Caramel Lip Balm.
Image Credit: Melanin60 Skincare
Key Themes Behind This Trend
- Plant-based Skincare
- Opportunities for creating plant-based skincare lines that cater to all skin types, including melanin-rich skin.
- Inclusive Beauty
- Opportunities for creating beauty brands that cater to consumers of all skin types, while emphasizing all-natural and cruelty-free formulas.
- Conscious Consumerism
- Opportunities for creating products that prioritize ingredient transparency, all-natural formulas, cruelty-free products, and cater to melanin-rich skin.
Where This Applies
- Skincare Industry
- Opportunities for different skincare companies to develop customized skincare lines that cater to melanin-rich skin while utilizing all-natural ingredients.
- Beauty Industry
- Opportunities for beauty companies to address inclusivity by creating beauty products for consumers of all skin types and with all-natural ingredients.
- Consumer Goods Industry
- Opportunities for consumer goods companies to tap into the growing trend of conscious consumerism by creating products that prioritize ingredient transparency, are all-natural, cruelty-free, and cater to melanin-rich skin.
