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Antiseptic Hand Cleansers

Province Apothecary Launches a Luxe Limited Edition Hand Sanitizer

— August 4, 2020 — Marketing
Beloved all-natural care brand Province Apothecary released a limited edition hand sanitizer during a time when people's concern about hygiene is heightened. This results in a lucrative addition to the company's portfolio.

The product formula, which is FDA-approved, promises to kill 99.9% of germs while simultaneously providing "antiseptic cleansing." On the packaging, Province Apothecary differentiates between the medicinal ingredient—ethyl alcohol, 60% (w/w)—and non-medicinal ingredients which include water, aloe barbadensis leaf juice, eucalyptus globulus oil, and more.

Flagged that it shouldn't be used as a substitute for hand-washing, the limited edition hand sanitizer proves to be a perfect addition to your desk at work or maybe something you can carry in your bag while you run errands or hang out with friends in the park.

Image Credit: Province Apothecary
Trend Themes
1. Natural Hand Sanitizers - There is an opportunity for companies to create all-natural hand sanitizers that effectively kill germs while meeting the increased demand for clean and safe products.
2. Limited Edition Hygiene Products - Brands can tap into the trend of limited edition hygiene products, offering unique and exclusive options for consumers who want to elevate their hand sanitizing routines.
3. Product Packaging Differentiation - Companies can innovate their product packaging by clearly highlighting the key ingredients and purpose of the hand sanitizer, providing transparency and assurance to consumers.
Industry Implications
1. Personal Care - The personal care industry can explore new opportunities in creating and marketing natural hand sanitizers.
2. Luxury Goods - The luxury goods industry can capitalize on the trend of limited edition hygiene products, offering high-end and exclusive hand sanitizers for discerning consumers.
3. Packaging - The packaging industry has the opportunity to assist brands in creating innovative packaging solutions that effectively communicate the features and benefits of hand sanitizers.
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