Auntie Ann's Recline-to-Dine Chair Places Pretzel Orders
Laura McQuarrie — August 14, 2020 — Art & Design
References: adweek & reclinetodine
The one-of-a-kind Recline-to-Dine recliner chair from Auntie Ann's was created with T3 to share a breakthrough in snacking technology. The limited-edition chair places pretzel delivery orders with the pull of a lever, thanks to an integrated Raspberry Pi computer and motion sensors. One option is to order Primetime Pretzels (a pair of Pretzel Nugget cups, two dips and two drinks,) Nuggets and Chill (one Pretzel Nugget Bucket, four dips and four drinks) or activate Bingemode Buckets to receive two Pretzel Nugget Buckets, six dip and six drinks.
The Recline-to-Dine is also the subject of a new social campaign from Auntie Ann's. The chair itself is a representation of the efficient delivery experience that can be found with the Pretzel Perks app.
Image Credit: Auntie Ann's
The Recline-to-Dine is also the subject of a new social campaign from Auntie Ann's. The chair itself is a representation of the efficient delivery experience that can be found with the Pretzel Perks app.
Image Credit: Auntie Ann's
Trend Themes
1. Recline-to-dine Technology - Auntie Ann's Recline-to-Dine chairs use Raspberry Pi computers and motion sensors to simplify the pretzel delivery experience.
2. Integrated Ordering Systems - Integrating ordering systems into seating furniture—like Auntie Ann's Recline-to-Dine chairs—can streamline the food purchasing process.
3. Social Media Campaigns for Food Brands - With social campaigns revolving around all aspects of the food experience—like Auntie Ann's Recline-to-Dine chair and its nod to its Pretzel Perks app—brands can capitalize on the power of social media.
Industry Implications
1. Fast Food Restaurant Chains - Fast food restaurants like Auntie Ann's have the opportunity to innovate the food ordering process through integrating technology in unexpected places like their seating.
2. Furniture Retailers - Retailers specializing in furniture can expand their offerings to include seating with integrated technology, like Auntie Ann's Recline-to-Dine chair.
3. Social Media Marketing Companies - As more brands tap into social media campaigns to engage with customers, marketing companies have the opportunity to specialize in food and drink industries and create campaigns designed to explore all aspects of the food experience.
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