The production of this McDonald's gaming chair was limited to four units, making this an ultra-exclusive product drop. As a publicity stunt, this will definitely capture the attention of both the esports/gaming communities and the general public. The piece is officially named the McCrispy Ultimate Gaming Chair and it is designed to accommodate snacking and playing.
The designers equipped the McDonald's gaming chair with grease-proof leather and an integrated burger warmer feature, tying the gaming furniture design closer to the QSR chain. There are even armrest extensions to hold various McDonald's menu items. Of course, standard features like neck and lower-back pillows are included, as well.
Two McCrispy Ultimate Gaming Chairs were gifted to UK gamers Manny and Elz The Witch. A third unit will be given away as part of a Facebook competition that celebrates the launch of the McCrispy.
Image Credit: McDonald's
What Makes This Trend Stand Out
- Branded Gaming Chairs
- Customized gaming chairs designed to fit the branding of companies offer opportunities for experiential marketing and unique fan engagement.
- Snacking Furniture
- Furniture with built-in snack holders and food warmers provide opportunities for 'eating while relaxing' experiences.
- Limited Edition Products
- Highly exclusive product drops generate buzz and appeal to collectors and fans alike.
Sectors Adopting This
- Quick Service Restaurants
- QSRs can leverage branded gaming chairs to attract gamer customers and enhance brand loyalty through unique dining experiences.
- Gaming and Esports
- The gaming industry can explore branded furniture partnerships that integrate gaming and food experiences for their audiences.
- Luxury Furniture and Design
- Luxury furniture brands can produce limited edition pieces with added functionality and experiential features for collectors and design enthusiasts.
