Ahead of National Middle Child Day, Pizza Hut launched a unique promotion that rewards the often forgotten "middle child." 50 lucky winners will receive a complimentary 'Doube It Box,' a newly launched product made of two rectangular-shaped medium pizzas in one box.
To enter the new promotion, middle children can share their story on Twitter tagging @PizzaHut with the hashtags #NationalMiddleChildDay and #promotion. The contest starts at 8 a.m. through midnight CT on Wednesday, Aug. 12 with winners randomly chosen to receive a $15 Pizza Hut gift card.
The niche social media holiday of National Middle Child Day enables the brand to reach consumers during traditionally slowly parts of the year, as opposed to Christmas or Easter.
Image Credit: Pizza Hut