Skip The Dishes, the popular Canadian food delivery app, recently debuted a new campaign dedicated to hockey fans — the Gear Up With Skip ad.
The campaign features three 15-second spots designed specifically for three Canadian NHL teams, the Montreal Canadians, the Vancouver Canucks, and the Calgary Flames. Each custom ad targets the niche interests of each city. For example, Dutton’s hot dogs from Calgary’s Scotiabank Saddledome, or pork back ribs from Vancouver’s Rogers Arena. Skip The Dishes partnered with all six Candian NHL teams, however, after a team is eliminated, the in-arena food delivery initiative is discontinued.
The Gear Up With Skip campaign aims to recreate the iconic arena experience for fans at home with iconic dishes fans usually only enjoyed at the arena.
Image Credit: Skip The Dishes