In celebration of Team Canada and the Olympics, SkipTheDishes -- Canada's most trusted food delivery network -- is inviting fans to support local Canadian restaurants while they cheer on their country. As the Official Food Delivery App of the Canadian Olympic Committee and Team Canada, Skip is proud to support sports across Canada, reaching millions of fans.
To kick off the campaign, the food delivery platform announced its partnership with five iconic Canadian talents in the national sports scene. These include Marie-Philip Poulin, Mark McMorris, Vanessa James, Eric Radford, and Alex Massie.
The beloved athletes are part of a new creative campaign dubbed 'Don't Miss The Moment.' Taking advantage of various kitchen mishaps, Skip brings three new spots to life featuring Team Canada athletes and their upcoming Olympic moments.
Image Credit: SkipTheDishes
Key Themes Behind This Trend
- Supporting Local Restaurants
- Delivery platforms partnering with restaurants to support local businesses during key national events such as the Olympics.
- Athlete-brand Partnerships
- Athletes and food delivery platforms partnering to leverage each other's brand reach during major national events such as the Olympics.
- Creative Campaigns
- Delivery platforms and restaurants launching creative campaigns to promote their offerings during national events such as the Olympics.
Where This Applies
- Food Delivery
- Food delivery platforms partnering with athletes and launching creative campaigns to support local restaurants during national events such as the Olympics.
- Sports Marketing
- Athletes partnering with food delivery platforms to leverage their brand reach and promote their sponsor's offerings during national events such as the Olympics.
- Restaurant Industry
- Restaurants partnering with food delivery platforms to reach a wider audience during national events such as the Olympics.
