Canadian QSR Fat Bastard Burrito teamed up with the Ontario Hockey League (OHL) to launch an exclusive, shareable Gametime Meal for hockey fans that features two small veggie burritos and one loaded veggie nachos. This value-focused meal brings hockey lovers together over a satisfying meal, celebrates Canadian brands and introduces fans to new packaging.
While the price of the meal ($19.99, plus tax) is enticing on its own, fans who order the Gametime Meal are also being treated to a voucher to stream one OHL game for free, courtesy of the OHL, for a limited time. The Gametime Meal is coming to in-store Fat Bastard Burrito locations as well as the quick-serve restaurant's app and third-party delivery app partners.
What Makes This Trend Stand Out
- Co-branded Promotions
- Leveraging partnerships between food brands and sports leagues to create unique, value-added meal deals.
- Shareable Meal Options
- Designing meal packages that cater to groups and enhance social dining experiences.
- Digital Streaming Incentives
- Offering limited-time access to digital content as a bonus purchase incentive for consumers.
Sectors Adopting This
- Quick-service Restaurants
- Innovating QSR offerings through strategic partnerships and creating compelling meal deals.
- Sports Entertainment
- Expanding sports viewership by tying in digital streaming incentives with co-branded food promotions.
- Food Delivery Services
- Enhancing the appeal of meal packages available through app-based delivery partners.
