Instead of traveling to their favorite summer festivals and concert events, music lovers are instead going online to experience events like the digital concert series sponsored by Bacardí. As big gatherings simply can't happen as usual this year, Bacardí is helping to recreate the sense of excitement and togetherness with a eries of geofenced online concerts.
Bacardí is sponsoring a series of online concerts that are taking place out of Los Angeles, Chicago and Miami by DJ and Haitian electronic artist Michael Brun. To create a sense of exclusiveness and mimic an in-person experience, tickets for each livestreamed experience are only being sold to people ages 21 and up within a 100-mile radius of each city. Additionally, there are a limited number of tickets available for each "venue."
Image Credit: Bacardí
What's Driving This Trend
- Online Concert Experiences
- The rise of geofenced online concerts offers an opportunity for musicians and promoters to reach a global audience, transcending physical barriers.
- Digital Event Sponsorship
- Brands can capitalize on the popularity of online concerts by sponsoring digital events, creating unique and immersive experiences for their target audience.
- Exclusive Geo-targeted Experiences
- Geofenced online concerts allow for the creation of exclusive and localized experiences, enhancing the sense of community and excitement for attendees.
Who This Affects Most
- Music Industry
- The music industry can explore geofenced online concerts as a new revenue stream and a way to connect with fans in the absence of in-person events.
- Event Management
- Event management companies can adapt their services to incorporate geofenced online concerts, providing a platform for artists, sponsors, and attendees to interact digitally.
- Alcohol Beverage Industry
- Alcohol beverage brands can sponsor geofenced online concerts as a way to reach their target market, engage with consumers, and create memorable experiences.
